Chapter 4 – The practical application

After acquiring the necessary theoretical background we consequently dive headfirst into the practical application. What are the consequences of the concepts presented in previous chapters, if we want to gain a major competitive edge in the future? Which stakeholders have to be included and how is all of this supposed to work practically? Thus, this bookchapter deals with the actual application of the previously gained knowledge in the business environment.

And what are the concrete benefits that a leader can derive from these insights?

When transitioning between the two current economical waves, two fundementally different leadership and management concepts clash – and this can definitely be chaotic. We present concepts and practical recommendations derived from our consulting expertise that can be considered exemplary for successful business behavior in the future – kind of a Best Practice Model of the new social and economic order.

It is a crucial consequence of the beginning new wave that people more often demand a human-focused workplace environment. This can be perceived, as employees, customers, and cooperation partners increasingly expect interactions that are psycho-socially sound – this means a trustful, empathic and appreciative cooperation.

Which areas of an organization need to change specifically in order to fulfill this demand and to have them benefit from the resulting advantages?

There exist 4 major areas of influence, which have to be considered, when implementing the concept of “psycho-social health” in organizations:

  • The way in which LEADERSHIP is understood
  • the integration of STAKEHOLDERS and
  • the work on the CORPORATE SOCIAL CAPITAL.